about us

HENNY RUE

WE GOT YOU COVERED

Brand Introduction

Henny Rue was born in 2011 in Zhuji, China, the brand name is derived from the ancient English "Edifier", from the beginning of its establishment, it has upgraded from traditional socks to the concept of "matching socks", giving new life to old socks. Now it has developed into a close-fitting clothing brand involving underwear/home/light sports, focusing on relaxation and practicality,exploring the possibility of wearing more scenes with comfortable bases. Henny Rue, the foundation for a comfortable life.

henny rue

Foundation for a Comfortable Life

BRAND STORY

Comfort is not a trend — it’s a way of living.Finding confidence and self-expression through what we wear isn’t always simple.We all ask the same question: What kind of style truly feels like me?Fashion and trends are never the only answer.Sometimes, the simplest choice is the most powerful — letting your body lead the way. Henny Rue began in 2011 with socks — playful color blocks, delicate lace, subtle florals — pioneering the idea of “statement socks.”Then came bra-in camis, made to layer or stand alone. Silky soft silks, carbon-zero Modal, and four-season layering tops followed — designed for comfort, made for real life.We simplify the wardrobe — with looks that blend comfort, elegance, and quiet confidence.From comfort, we explore connection. Henny Rue — layering the everyday with softness and ease.

Brand Positioning

Centered around the concept of "base layer and outerwear," the brand expands its categories from foundational base layers. Our offerings include the Second Skin Base Layer Series, Ultra-Cool Air Conditioning Shirt Series, Slip-On Tank Series, Home Loungewear Series, Outdoor Light Sports Series, Eco-Friendly Zero Carbon Modal Series, Heartfelt Gift Box Series, Easy-Touch Antibacterial Underwear Series, and Soft Walk Sock Series. Catering to diverse groups, it is a lifestyle brand encompassing intimate apparel for home, outdoor, and light sports activities.